Pooja Iyer
Summary
Data analyst with 4 years in B2C product analytics. Owned funnel + retention KPIs for an app at 12M MAU, designed 30+ A/B tests, and translated analyses into product changes that shipped to prod. Comfortable owning a dashboard end-to-end from raw event to executive review.
Experience
Senior Data Analyst — QuickKart (e-commerce, Series C)
- Owned weekly business review for executive team across GMV, AOV, retention; reduced report prep time 8hr → 30min via automation
- Designed 12-cell A/B test on checkout flow; recommended winner that lifted conversion 4.2% (+₹2.1Cr/quarter)
- Built cohort-retention dashboard in Tableau that surfaced a 28% drop on new-user day-7 in tier-3 cities → triggered product fix
- Trained 4 analysts on advanced SQL (window functions, recursive CTEs); cut query-review back-and-forth 50%
Data Analyst — BlueOcean Bank
- Identified ₹4.8Cr/yr in fraudulent card-not-present claims via outlier detection in Python; integrated into risk pipeline
- Built Power BI dashboards for branch managers across 38 cities; adoption hit 92% within 60 days